Following a previous article which stated that Club Websites Templates Are Rising to the Challenge, clubmesh.com has gone from strength to strength.
Ensuring that club websites built using the clubmesh.com templates run smoothly and provide a positive experience for club members is always going to be high on the list of priorities. At the heart of this is server performance; even though we've moved to a more powerful London-based web host, ensuring that the software copes well under heavy load is still a concern.
The Clwyd Mountaineering Club Website has been live for 10 days now and in this time some encouraging results have been recorded. On average, the club template has received about 1,000 page-views every day! Monitoring how both the server and the software are coping with is reassuring and suggests that things will remain stable as more and more club websites are built. What's been really impressive though is how well visitors are engaging with the template:
75% of users are returning visitors, each of whom return to the website about 3 times per day, spending roughly 10 minutes per visit.
These figures have come as a huge relief; they suggest that club members are engaged with the website, thus giving approval to all of the design choices made during the templates' development. This is especially true when you consider the fast-paced, customer-focused world we live in. And what's more, not only is this good news to clubmesh.com and the clubs who use it, but it's also good news to Google.
As the club websites templates allow clubs to create private areas such as Forums, Activity Feeds and Member Lists, the JetPack tracking software previously used wasn't able to monitor engagement for these private pages. In account of this, the templates now make it extremely easy to connect to Google's Analytic Interface which is able to measure vistors' engagement within these private areas.
The benefits of this include the provision of more accurate and insightful data, as well as providing the most popular search engine on the planet with direct access to the club's statistics. As Google learns how engaged club members are, it will want to encourage more visitors to the website, helping clubs to grow their membership.
Both server and software coping well under load, successful design, engaged visitors, and keeping Google happy, all-in-all, another positive week for clubmesh.com.
In other news...
The Clwyd Mountaineering Club's panel of committee members met midweek and approved the use of online payments for annual membership subscriptions. Using the features provided in the template, payment forms were quickly integrated into club's website and testament to the template's effectiveness, a new member had subscribed via the website only a few hours later.
Of course, there is still much work that needs doing but we're fast approaching a public release.